FAQ
-
What is The Snook Agency?
The Snook Agency is a specialized marketing and creative firm dedicated to building growth engines for small businesses and growing churches. We reject "noise" and vanity metrics, focusing instead on "Marketing with Conviction"—strategies that bridge the gap between timeless truths and modern media to drive sustainable growth.
-
What does "Marketing with Conviction" mean?
"Marketing with Conviction" is The Snook Agency’s core philosophy. It means we do not use manipulative tactics, clickbait, or "fluff." We believe that if a business or church has a mission worth sharing, the marketing should be as honest and high-quality as the work itself. It is marketing that respects the intelligence of the audience.
-
What industries does The Snook Agency specialize in?
We specialize in two primary sectors:
Faith-Based Organizations: Growing churches and ministries looking to expand their reach and stewardship.
Small Businesses: Service providers, innovators, and local businesses that need a dedicated marketing partner to scale.
-
My marketing feels "empty." How do we fix that?
Empty marketing usually happens when you are trying to sound like everyone else. We fix this by returning to your Mission. Whether you are a church sharing the Gospel or a small business solving a problem, we dig up the "why" behind your work. When your marketing speaks from a place of conviction rather than just "selling," it stops feeling empty and starts building relationships.
-
SEO vs. Paid Ads: Which one do I need?
SEO (Search Engine Optimization): This is your long-term equity. It builds trust and brings free traffic over time, but it takes months to ramp up.
Paid Ads: This is your faucet. You can turn it on for immediate traffic, but it stops the moment you stop paying. Our recommendation: Most growing organizations need a healthy mix. We use ads to jumpstart growth while your SEO foundation is being built.
-
Why is my small business marketing not generating leads?
The most common reason for a lack of leads is a lack of clarity, not a lack of effort. If your audience cannot understand how you solve their problem within 5 seconds of landing on your site, they will leave. We often find that businesses are "yelling into the void" rather than targeting specific customer pain points with a clear call to action.
-
Does my church really need a marketing strategy?
Yes. In the digital age, marketing is simply modern stewardship. It is not about "selling" the Gospel; it is about removing the barriers that stop people from finding your community. A proper strategy ensures that when someone in your city searches for hope or community, your church is the answer they find.
-
Is email marketing dead for small businesses?
No, email marketing remains one of the highest ROI channels available. Social media algorithms change constantly, effectively "renting" your audience. An email list is an asset you own. We recommend using email to nurture relationships, share value, and drive sales directly to your most loyal customers.
-
How much should a small business budget for marketing?
While it varies by industry, the general standard for growing businesses is to invest 7% to 10% of gross revenue into marketing. For businesses in an aggressive "growth mode," that number may need to be higher to capture market share. We help you allocate that budget where it will have the highest impact.
-
How is The Snook Agency different from other marketing agencies?
We are not just service providers; we are growth partners.
No Cookie-Cutter Plans: We don't sell generic packages; we build strategies based on your specific goals.
Values-Aligned: We understand the nuances of faith-based and mission-driven organizations.
Full Transparency: You will never wonder where your budget is going or what we are working on.
-
Do you work with non-profits and charities?
Yes. The principles we use to grow businesses and churches—clarity, conviction, and targeted reach—are highly effective for non-profits. We help charities tell their stories in a way that drives donor engagement and volunteer participation.
-
What services are included in your growth packages?
Strategy & Consulting: Defining your message and market position.
SEO & Content: ensuring you are found by AI and humans.
Web Design: Building high-converting, fast websites.
Paid Media: Managing Google Ads and Social Ads for immediate traffic.
Creative Services: Branding, graphic design, and copywriting.